ASIA-PACIFIC VIDEOLAB:
PIONEERING POST-PRODUCTION WITH STATE-OF-THE-ART FACILITIES AND TALENT POOL IN MALAYSIA

FOR IMMEDIATE RELEASE – Always at the forefront of the post-production and visual effects industry, Asia-Pacific Videolab Sdn. Bhd. (more commonly known simply as ‘APV’) combines gifted creative talents with the latest technology bringing to life epic movies on the silver screen, heart warming commercials and funny tales on television to captivating visual presentations for boardrooms and ballrooms.

APV is a full-service post-production facility for the film, entertainment and advertising industries. First established in 1988, APV provides the entire array of services and equipment with developing, processing and producing content that include CG, animation, visual effects and film processing for commercials (TVC’s), television programmes, feature films, corporate videos and presentations.

APV is located strategically in the Klang Valley, the urban centre of Malaysia. Situated in Section 13, Petaling Jaya, this is a dynamic and modern homegrown company with a client list that reads like a who’s who in advertising and entertainment that includes International Ad Agencies and brands, MNC’s and even Bollywood film companies. With a long history of award winning works with numerous Gold, Silver and Bronze from the Malaysian Video Awards (MVA) and the Malaysian 4A’s Kancil Awards’ including the prestigious Kancil Awards’ Post Production House of the Year 2004-05 and an accredited Kodak Imagecare Program Member since 2003.

Playing a leading role in an ever-evolving industry, APV provides Advertising Agencies, Producers and Directors the very latest equipment and to create the best environment for stimulating award-winning creativity: its state-of-the-art facilities is set in a contemporary and luxurious ambiance over 2-storeys with 14,658 sq feet.

The first post-production house in the country, APV has been a pioneering force in the industry since its inception, leading the way forward with Malaysia’s first Telecine and Digital Paint Systems. The growing number of ‘firsts’ for the industry from APV include the first 3D animation studio (in 1989); the first post-production house to offer Online Digital Suites equipped with Softimage and Autodesk Flame; then followed by: the first Quantel Henry, Cintel Ursa Gold in 1995 and 1996 accordingly; the first Integrated Motion Control and Autodesk Inferno in 1998; In 2000-2001, APV equipped suites with the first Cintel C-Reality and Quantel Infinity machines and the first Autodesk Smoke in 2005. Since then, APV’s facilities offer media professionals the latest technological advancements in the industry.

Today, APV sets the pace in the industry with a full host of services

The first and only Film Lab with Kodak Imagecare Accreditation in Malaysia. The Lab is  equipped to process in high quality: 16mm, 35mm, super 16mm and super 35mm film negatives.

Telecine

APV’s award winning transfer and color grading solutions include: Cintel C-Reality, 2K Plus with toolbox and full options, Da Vinci secondary grading system, Multilayer Power Windows with Custom Curves, Gallery Still Store, Digital Colour Processor, Digital Vision Noise Reducer, Aaton Keycode Reader v.9, NTSC Capable, Cintel Ursa Gold, Da Vinci Secondary Grading System 8:8:8, Digital Vision Noise Reducer.

Editing

To ensure that clients always get ‘the right cut’, APV’s offline and online suites offer: Apple Final Cut Pro 6, HD and NTSC Capable with 120 hours storage, DVD Mastering and Authoring.

Compositing & VFX

Getting that movie magic right, APV’s visual effects artists cast their magic using: Autodesk Flame 2008 installed with 5D Speed Six Monster, Sapphire v. 4.0.3 and NTSC Capable plug-ins; Autodesk Smoke 2007 installed with 5D Speed Six v. 5, Sapphire v. 3.0.8 and NTSC Capable plug-ins; and Quantel Henry Infinity with 5D Masher plug-ins.

Motion Graphics & Animation

For expressive and eye-catching graphics, designers at APV transform 2 dimensional titles and graphics into 3 and 4 dimensions with Adobe Illustrator, Adobe Photoshop, Adobe After Effects and Autodesk 3ds Max.

Formats

APV is equipped to cater for any media format available: Digital Beta Players, Betacam SP Players, MiniDV, DVD Storage and recorder, VHS & Super VHS, DAT and Multimedia.

Staying at the top of the game

APV has been staying at the top of the game by delivering the next generation of post-production today - able to compete on a global playing field producing work for International clients from Southeast Asia to as far as India, Pakistan and the Middle-East.

The commitment to uncompromising high-quality, industry advancements and spectrum of post-production services offered by APV is recognized nationally and worldwide, having been awarded MSC Malaysia Status company in 1998, an entitlement by the Malaysian Government (through MDEC-Multimedia Development Corporation of Malaysia) given to companies that develop or use multimedia technologies to produce or enhance products, services, and process development; receiving the exceptional Kodak Imagecare Accreditation; and official company registration with the Malaysian Ministry of Finance.

There is no disputing APV’s achievements with its impressive showreel of work that range from blockbuster feature films like Malaysia’s epic fantasy period ‘Puteri Gunung Ledang' with a budget of USD $4 Million, Shah Rukh Khan’s 2006 action vehicle ‘Don’ and the multiple award-winning ‘Gubra’ by Yasmin Ahmad to award winning commercials for Malaysia and the World’s biggest brands - Petronas, Standard Chartered, Toyota, Celcom, Maxis are just some work commissioned through International Ad Agencies such as Grey Worldwide, Leo Burnett, BBDO and JWT.

APV’s Chief Operations Officer Dawnn Chung is proud of her organisation and she recognises her people: “We believe that investing in our staff and upgrading our facilities will reap rewards in years to come” With a life philosophy which she narrows down to factors such as flexibility, adaptability and change, COO Dawnn Chung believes they are all positive factors that will help people move forward in life: “We’ll try anything! Why not meet us to try us?”

*Asia-Pacific Videolab Sdn. Bhd. (APV) is backed by the Antah Group and nurtures new talents by providing undergraduate programmes for training and facility services. APV also supports the National Cancer Council of Malaysia (MAKNA) and assists to develop the local Malaysian music industry through music videos.